Odoo Lead Generation: Odoo Handles It All

Captivea LLC, Sébastien RISS

What if Odoo helped you to find more leads AND convert them into customers? Sounds good right? Keep reading to find out more.


Create Your Customer Journey With Odoo

To take your prospects where you want them to go, you need to learn how to create a predefined route for them! An ERP is the ideal assistant for all your sales activities: when you create sales scripts ahead of time, Odoo sets up the actions to be carried out (reminders, making an appointment for a demonstration, sending documentation, invoicing...) to create a more reliable sales cycle, and ensure that you do not miss out on any opportunities.



The advantage of a comprehensive solution like Odoo is that all the information retrieved on your prospects can be turned into a very complete lead scoring tool. This is one of the new features of Odoo's V13, which includes automated lead scoring based on a statistical analysis of prospects online behavior (opening emails, clicks on the website...).
Odoo • Text and Image
Odoo • Image and Text

Generate More Sales With Sophisticated Automated Marketing Campaigns

Marketing automation operations in Odoo are quick and intuitive, allowing you to launch and run campaigns with greater agility and ROI. Odoo's powerful marketing automation tools easily rival that of a Marketo, Hubspot or Pardot... Take your sales scripts to the next level and create sophisticated, highly customized campaigns fine-tuned to the maturity of each lead. Beyond a simple series of e-mailings, you can program automated actions in Odoo that will be triggered according to the behavior of your prospects: time spent on your website, history of orders placed, filled forms, etc. 


The advantage of Odoo's marketing automation functionality is its innate connectivity with the other modules within the ERP: CRM, e-commerce, HelpDesk helpdesk, accounting... 


To ensure and optimize this link between marketing and the rest of your operations, and to find new ideas to improve your product marketing, its recommended to consult an Odoo specialist. At Captivea, we are here to provide you with an effective plan for your marketing needs! 

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