Marketing: How To Improve Lead Conversion With Odoo ERP

Captivea LLC, Sébastien RISS

Eager to begin their digital transformation companies will quickly subscribe to all the services and softwares they think will allow them to meet each of their business needs: website creation (Wordpress, Joomla), CRM (SalesForce, SugarCRM), email creation (Mailchimp, Sendinblue), marketing automation (Plezi, Mautic ...), social network management (Hootsuite, Hubspot) ...


On their own, each of these solutions are capable of bringing you the right results. New leads, new contacts, sales... But often times the ROI still seems a bit underwhelming. So what's the problem?

The thing is, companies equip themselves with all of these digital marketing solutions only to find it difficult to properly utilize the features of each one. They all work differently and the connections between them are either non-existant or very limited... In this case, they are rendered ineffective or sub optimal, ultimately causing you to lose time AND money in the longrun.


Through its powerful app suite, the Odoo ERP offers you a centralized solution for all your marketing needs, giving the enhanced reliability and consistency that you are looking for in your operations. Here’s the latest on Odoo's marketing solutions.



Pool My Marketing Tools Through Odoo

Digitalization offers incredible opportunities for sales and marketing teams. Gone (or almost gone) are the days of traditional prospecting based on cold calls or promotional items. There are now many solutions available for transforming your marketing processes and monitoring their results in real-time.

Digitalization offers incredible opportunities for sales and marketing teams. Gone (or almost gone) are the days of traditional prospecting based on cold calls or promotional items. There are now many solutions available for transforming your marketing processes and monitoring their results in real-time.

Creating Your Web/E-commerce Site With Odoo

Whether or not you have a website, Odoo has a dedicated module for website creation. Odoo sites are powered for quick deployment and can be customized exactly to your liking. With a simple “drag and drop” based interface it is easy to quickly create a standout page that brings in visitors without the need to engage in long and complex web development projects.

You can even add an e-commerce module to your website to capitalize on conversions! Odoo lets you create clear and attractive product cards for your website visitors. And If you are more into B2B, think automated marketing and content downloads!

Import My Database Into Odoo For Improved Classification and Organization

Your databases may differ based on the software solution in use or the job of the employees who use them (sales department, communication department, accounting department, etc.). In Odoo’s centralized solution, you are in control with a standardized framework that is sure to boost efficiency. The built-in search filters allow each employee to quickly find the contact information they are interested in: industry, company size, last reminder sent, etc.

Social Media Marketing: Manage My Social Networks Directly in Odoo

Within V13, the latest version of Odoo, there is a special update for social media management. You can now manage, plan, publish and monitor the performance of your Linkedin, Twitter and Facebook posts directly in Odoo. This saves a great amount of time on the Social Media part of your marketing (spend less time navigating between social networks, which is often a source of procrastination).

Odoo • Text and Image

The Perfect Synergy Between Marketing and Sales

A Complete CRM App That Integrates Into Existing Company Work Flows

The advantage of creating your e-commerce platform with Odoo is that you will no longer have to juggle between software solutions to process your leads and customers. The link between the website and the Odoo CRM module is automatic. Click the following link if you need more information about Odoo's built in CRM.

Odoo CRM

Manage An Automated Marketing Campaign

Odoo helps you to create start to finish customer paths to make managing your marketing actions easier. Contact processing, emailing, click tracking, lead qualification, conversions: Odoo takes care of it all! To learn more about Odoo's marketing automation features, click here!

Marketing Odoo Exhibitions, Partnerships: Organizing Your Events With Odoo

Measuring the performance of an event’s marketing and sales actions during an actual event can be complicated. The Odoo event management application provides a very effective solution to this problem. In addition to schedule creation, event task distribution and an online ticket reservation module, you can also report event results directly in Odoo, as well as the event’s generated contacts and opportunities... Odoo accompanies you before, during and after your events.

Odoo • Text and Image
download the free ebook
Odoo gold partner

Captivea Odoo Gold partner

Captivea supports companies in Odoo integration. Captivea is a Certified Odoo Gold Partner. Odoo is the best ERP.

Latest Posts

Written By
Sébastien RISS - On 04/09/2020

Founder and President of Captivea USA and Captivea France, Sebastien does CRM and ERP Implementation for more than 15 years and manages a team of 50 employees specialized in CRM and ERP deployment.