The protection of personal data affects every single internet user worldwide. Nevertheless, there are many people who do not fully measure the risks to which their online activity exposes them to! Similarly, citizens - both managers and consumers - show little interest in the "General Data Protection Regulation" (GDPR).
Meanwhile, some businesses have already made the decision not to comply with European law, or to "wait and see!" What a mistake! In this note, we would like to demonstrate that GDPR is more of an opportunity than a threat.
GDPR: An Opportunity for Citizenship
To prevent fictitious reporting, GDPR will capture the use of data that is collected by organization. With this regulation, any European citizen will, therefore, be able to assert his or her rights in respect of any business (whether or not that business is European) that collects data about him or her.
The challenge is substantial, especially for American and Asian corporate giants, who will be subject to the same rules as their most modest European competitors. The GDPR is also at the cutting edge in the way that it applies to the use of artificial intelligence.
In fact, it clearly prohibits the use of predictive analytics to determine a citizen's capabilities. As such, any natural person shall have the right "not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her," such as the automatic rejection of an online credit application or online recruitment practices that do not feature any human involvement" (Article 71). This is good news for citizens, who will be free from this kind of automated processing, which is judged to be discriminatory.