Digital Transformation: Where to Start?
She's everywhere. In the specialized media, on professional networks, in conversations with your peers... Everyone has only this word in their mouths: DIGITALIZATION. Regardless of the state of your internal organization, you are encouraged on all sides to digitize. Yes, but digitize what?
You have become aware of the interests of digital transformation. You have received a lot of feedback from companies that have successfully negotiated the digital shift and you want to position yourself on the milestones of this success. However, there are several obstacles to success. First, how to establish a true digitalization philosophy within your teams? Then, which operational solutions are adapted to the specificities of your organization? Finally, can you transform EVERYTHING in your company?
Through this post, we want to help you plan your digital transformation, from the definition of your objectives to the operational deployment of digitalization tools.
What layers of your company can you digitize?
Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Human Resources: a key sector in the digital transition of businesses.
Digital transformation has literally multiplied the roles of HR professions. Indeed, the human resources sector, traditionally dedicated to a purely administrative role, now has to coordinate many aspects of business management. The HR function is now the driving force behind everything related to people in the organisation: it is considered a true Business Partner, as Deloitte says so well.
An example: payroll. It can now be completely digitized: dematerialization of newsletters, automatic compliance with current regulations, data security, management via the cloud. In this function, which is initially tedious and complex, digitalization bodes well for simplifying payroll processes.
The sales department: entrusting its time-consuming mission to digital technology
the traditional salesman has been shaken up in his habits. But digitisation gives it an unexpected power of strike.
Modern software solutions (which we will detail in the second part) allow sales teams to save time and focus on the core of their work: the customer/prospect relationship.
An example: CRM. A real hub of the sales function, CRM (Customer Relationship Management) allows, among other things, sales teams to find in a single tool all customer relations and the follow-up of prospecting actions and to automate many thankless actions.
What are the software solutions for digital transformation?
Software is the instrument of digital transformation of companies. They are not enough on their own. Of course, support and in-depth reflection are necessary, but they are the ones that will ultimately enable you to adopt good practices in your company in the digital age. It is therefore essential to make the right choice of software solutions for the operational implementation of your digital transformation.
What is this software? Here are the main ones to know:
ERP: transforming from the inside
ERP (Enterprise Resource Planning) can be considered as the control tower of your digital transformation. Indeed, an ERP provides transversal business management functions: project management, production, accounting/finance, logistics/inventory management, sales, human resources.
In short, ERP, formerly called ERP (Integrated Management Software), is the most representative solution for digital transformation. Its role is to share the management of the organization, by interconnecting data, machines, employees, existing customers, future customers.
The ERP will be the foundation on which the various solutions that instrument digital transformation will be based. Among the ERPs on the market are SAP, Microsoft Nav, Odoo, Cegid XRP, Sylob.
CRM: transforming customer relations
CRM is the IT solution that enables the customer to be supported throughout the entire purchasing process, from awareness to decision making. But the sale does not mean the end of the relationship.
CRM will also contribute to customer loyalty. A customer relationship management tool gives you increased visibility on the progress of your prospecting (first contact, information on prospects, scheduling reminders, etc.).
Digital transformation is a long-distance race. As we have seen, if you want to digitize all the businesses in your organization, it is essential to proceed in stages. HR and the sales department can be good first steps. Of course, the ideal is to find a software and a partner who will be able to support you over the long term, evolve with your company... Alone we go faster, together we go further.
Are you ready to start the digital transformation of your company?
Join us and make your company a better place.