A CRM project is underway in your company and, as CIO [1] , you are in full action. In order to save you time (and money), here are some simple tips...
The project to deploy a new CRM within your company is in progress. You have ensured that you have the support of management, the dialogue with the ...
This article concerns all companies that use the personal data of Europeans even if the company is located outside Europe. The GDPR is in all conver...
As an IT Director, you are* the guarantor of data quality i*n your company. However, the new CRM project [1] is disrupting your strategy. How to ensur...
A CRM project is often synonymous with upheaval within a company. New tools, new working methods, new rules to be respected... All these changes are...
Mautic is an easy-to-use *Marketing Automation software* that optimizes the customer experience by sending the right message to the right person at th...
CRM solutions are legion and it is difficult to find your way through this jungle. A sorting criterion can therefore be: is this solution in line with...
Many professionals still tend to believe that a CRM is intended only for the sales function. So she would be the only decision-maker in this project...
As a sales manager, you know better than anyone else, managing the sales force and *achieving the objectives set* at the beginning of the year is no...
Before embarking on* your CRM project*, it is necessary to make a precise assessment of your expectations. The objective is to write an expression o...
So you decided to *connect your Odoo ERP software with your Magento or Prestashop e-commerce* platform. The goal? Facilitate your commercial managem...
"Every day you lose, it's a lost sale." You are convinced that the future growth of your company depends on the ad hoc *integration of ERP software in...
Customer relations are at the heart of any company. And the stakes are even higher for e-commerce players [1] . Indeed, without physical interaction...
You have decided to develop other distribution channels, in addition to your e-commerce site. So you have chosen an* ERP software *( Odoo [1] , in t...
You are a pure e-commerce player and the growth of your company is well proven. To go further, why not diversify your sales channels? To do this, a mu...
*Some key figures on SugarCRM* SugarCRM is today the modern CRM that will *transform the customer* experience and allow you to work as you live. Found...
You are an expert in your field of activity, but will this be enough to put in place *business indicators [1] *that work? What are the pitfalls to a...
The "legend" would have it that commercial indicators are only used to feed management's big appetite for dashboards and other statistics of all kinds...
